The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2007 One Show - Advertising

Hands campaign

Agency TBWA\Paris / Boulogne-Billancourt

Client Mapa

Category

Collateral / P.O.P. and In-Store - Campaign

Annual ID

07251A

2007 Awards

Total Points: 5

Merit

Credits

Writer

Xander Smith

Photographer

Hans Starck

Creative Director

Erik Vervroegen
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