The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2002 One Show - Advertising

Keyboard as Tire

Agency Ogilvy & Mather / Frankfurt

Client IBM Germany

Category

Newspaper / Newspaper 600 Lines or Less: Single

Annual ID

02149A

2002 Awards

Total Points: 5

Merit

Credits

Art Director

Alexander Heil

Creative Director

Christian Seifert

Photographer

Joachim Bacherl
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