The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2007 One Show - Advertising

Viva Pinata

Agency McCann Worldgroup / San Francisco

Client Microsoft/XBOX 360

Category

Consumer Television / Over :30 - Single - max. :90

Annual ID

07401T

2007 Awards

Total Points: 5

Merit

Credits

Production Company

Biscuit Filmworks

Art Director

Ben Wolan

Writer

Rick Herrera

Agency Producer

Katie Rinki

Director

Jim Hosking
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