The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2007 One Show - Advertising

Bonded By Blood

Agency TBWA\Whybin / Auckland

Client adidas\NZRU


Exceptional Innovation in Media & Marketing / Innovative Use of Media - Print: Single

Annual ID


2007 Awards

Total Points: 5



Art Director

Guy Roberts
Andy Blood

Creative Director

Andy Blood
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