The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2007 One Show - Advertising


Agency TBWA\ Germany / Berlin

Client adidas


Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single

Annual ID


2007 Awards

Total Points: 10

Bronze Pencil


Production Company

Methodik Management & Partner

Art Director

Boris Schwiedrzik


Felix Reidenbach

Agency Producer

Katrin Dettmann

Content Strategist

Moritz Kiechle
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