The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2007 One Show - Advertising

Xbox Games Innovative Campaign

Agency Crispin Porter + Bogusky / Miami

Client Burger King


Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign

Annual ID


2007 Awards

Total Points: 25



Production Company

Blitz Games (game Developer)
Evolution Engine (Live Action)
Plus Productions

Agency Producer

Rupert Samuel
Eric Rasco
Brian Rekasis
Jurgen Dold (Equity Marketing)
Jessica Reznick
Sheri Radel
Bill Meadows
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