The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2007 One Show - Interactive

Brittlelactica: Planet in Need

Agency Goodby, Silverstein & Partners / San Francisco

Client California Fluid Milk Processors Advisory Board


Microsites / Business to Consumer

Annual ID


2007 Awards

Total Points: 15

Silver Pencil


Production Company

North Kingdom

Creative Director

Jeff Goodby
Will McGinness


Klas Kroon

Content Strategist

Mike Geiger
David Eriksson
Roger Stighäll
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