The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2007 One Show - Interactive

Follow the White Rabbit

Agency Profero / London

Client MINI


New Media Innovation & Development / New Media Innovation and Development

Annual ID


2007 Awards

Total Points: 10

Bronze Pencil


Art Director

Scott Clark

Creative Director

Matt Powell


Chris O'Byrne
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