The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2007 One Show - Interactive

GTI Pre-Tuned Integrated

Agency Crispin Porter + Bogusky / Miami

Client Volkswagen


Integrated Branding Campaign

Annual ID


2007 Awards

Total Points: 25

Gold Pencil


Production Company

IQ Interactive
Motive (Development Partners)

Agency Producer

Rupert Samuel
Matt Bonin
Winston Binch
Dan Ruth
Paul Sutton
Jessica Hoffman
Bill Meadows
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