The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2007 One Show - Design

The Dew of Longevity

Agency Dentsu Inc. Tokyo / Tokyo

Client Tropical Plant Resources Research Institute


Package Design / Campaign

Annual ID


2007 Awards

Total Points: 10



Art Director

Mitsuhiro Kutsukake


Yohei Ugaeri

Creative Director

Koichi Ito
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