The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2002 One Show - Advertising

Beetle Shapes - Lemon

Agency Arnold Worldwide / Boston

Client Volkswagen of America

Category

Consumer Magazine / Magazine Color Full Page or Spread: Single

Annual ID

02165A

2002 Awards

Total Points: 5

Merit

Credits

Art Director

Paul Renner

Writer

Dave Weist

Creative Director

Alan Pafenbach
Ron Lawner

Photographer

Raul Penner
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