The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2008 One Show - Design

Wabi Sabi Waza

Agency Penguin Graphics / Hiroshima

Client Soukouen


Corporate Identity / Corporate Identity - Campaign

Annual ID


2008 Awards

Total Points: 5



Art Director

Kazuto Nakamura


Miyuki Kurata

Creative Director

Tomiko Nakamura
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