The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Direct Mail / Single
Annual ID
08204D
About the Work
The Objective
Ensure that all existing clients and suppliers know that Rathdowne Fabrics, a high-end fabric wholesaler and retailer, is moving premises.
The Concept
We sent a piece that used embroidery to tell the story. A thread travelled from Rathdowne Fabricís old address on a worn piece of denim to their new address on a fresh piece of denim.
The Results
Customers and deliveries all arrived at the correct address, and there was no drop off in sales. Rathdowne Fabrics made a smooth transition to their new premises.
Ensure that all existing clients and suppliers know that Rathdowne Fabrics, a high-end fabric wholesaler and retailer, is moving premises.
The Concept
We sent a piece that used embroidery to tell the story. A thread travelled from Rathdowne Fabricís old address on a worn piece of denim to their new address on a fresh piece of denim.
The Results
Customers and deliveries all arrived at the correct address, and there was no drop off in sales. Rathdowne Fabrics made a smooth transition to their new premises.
2008 Awards
Total Points: 5
Merit
Credits
Related Awards
