The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2008 One Show - Advertising

WORST THING YOU CAN LOSE

Agency Abbott Mead Vickers BBDO / London

Client THE ECONOMIST

Category

Consumer Newspaper / Full Page or Spread - Single

Annual ID

08096A

2008 Awards

Total Points: 5

Merit

Credits

Art Director

Paul Cohen

Illustrator

Non-format

Creative Director

Paul Brazier
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