The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2002 One Show - Advertising

Own Rules

Agency BMF / Sydney

Client Pedigree Dog Food


Consumer Magazine / Magazine Color Full Page or Spread: Campaign

Annual ID


2002 Awards

Total Points: 5



Art Director

Dejan Rasic
Steve Back


Matthew Keon


Alan Myles

Creative Director

Tim Mellors
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