The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2008 One Show - Advertising

Golf, now with tracking system as standard.

Agency AlmapBBDO / São Paulo

Client Volkswagen


Consumer Magazine / Color: Full Page or Spread - Single

Annual ID


2008 Awards

Total Points: 5



Art Director

Gustavo Victorino

Creative Director

Rodrigo Almeida
Tales Bahu
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