The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2002 One Show - Advertising

Counter Culture Campaign

Agency Arnold Worldwide / Boston

Client Volkswagen of America

Category

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

Annual ID

02236A

2002 Awards

Total Points: 5

Merit

Credits

Art Director

Adele Ellis

Writer

Carl Loeb

Creative Director

Alan Pafenbach
Ron Lawner

Photographer

Stock
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