The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2008 One Show - Advertising

Tribal sovereignty

Agency Ruf Lanz Werbeagentur AG / Z├╝rich

Client Sport Factory Outlet


Consumer Radio / Single

Annual ID


2008 Awards

Total Points: 10



Production Company

Renzo Selmi


Markus Ruf

Creative Director

Markus Ruf
Danielle Lanz
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