The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2008 One Show - Advertising

Purple Rain

Agency Leo Burnett / São Paulo

Client Fiat


Consumer Radio / Single

Annual ID


2008 Awards

Total Points: 5



Production Company

A9 Áudio

Creative Director

Ruy Lindenberg


Apollo 9

Agency Producer

Iracema Nogueira
Noemi Marques
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