The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2008 One Show - Advertising

Mac vs PC (Computer Cart/Boxer/Holiday)

Agency TBWA\Media Arts Lab / Los Angeles

Client Apple

Category

Consumer Television / :30/:25 - Campaign

Annual ID

08062T

2008 Awards

Total Points: 15

Silver

Credits

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