The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2008 One Show - Advertising

Apple 1984 Focus Groups

Agency Arnold Worldwide / Boston

Client Arnold

Category

Non-Broadcast / Single

Annual ID

08071T

2008 Awards

Total Points: 25

Gold

Credits

Production Company

Arnold

Agency Producer

Lucy Benini

Illustrator

Charlie Hoar

Creative Director

Pete Favat
Roger Baldacci
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