The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2008 One Show - Advertising

Apple 1984 Focus Groups

Agency Arnold Worldwide / Boston

Client Arnold


Non-Broadcast / Single

Annual ID


2008 Awards

Total Points: 25

Gold Pencil


Production Company


Creative Director

Pete Favat
Roger Baldacci


Charlie Hoar

Agency Producer

Lucy Benini
Share To

Related Awards





Follow Us