The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2008 One Show - Advertising

Color Tokyo!

Agency HAKUHODO + HAKUHODO Kettle / Tokyo

Client SONY MARKETING JAPAN Inc.

Category

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

Annual ID

08449A

2008 Awards

Total Points: 5

Merit

Credits

Production Company

Koshiro Futamura

Art Director

Ken Funaki
Ryoji Tanaka

Writer

Tomoki Harada

Agency Producer

Toshi Morikawa
Taizo Ota
Mitsutoshi Sakamoto

Information Architect

Kazuaki Hashida
Ikuko Ota
Go Mizushima
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