The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2008 One Show - Advertising

Motorby

Agency Butler, Shine, Stern & Partners / Sausalito

Client MINI

Category

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

Annual ID

08077A

2008 Awards

Total Points: 10

Bronze

Credits

Art Director

Mike Hughes

Writer

Lyle Yetman

Creative Director

John Butler
Mike Shine

Information Architect

Matt Butner
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