The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2008 One Show - Advertising


Agency Butler, Shine, Stern & Partners / Sausalito

Client MINI


Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

Annual ID


2008 Awards

Total Points: 10

Bronze Pencil


Art Director

Mike Hughes


Lyle Yetman

Creative Director

John Butler
Mike Shine

Information Architect

Matt Butner
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