The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2008 One Show - Advertising

XBOX JFK Terminal

Agency McCann Worldgroup SF & T.A.G. / San Francisco

Client Microsoft XBOX


Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

Annual ID


2008 Awards

Total Points: 5



Production Company

Brand New School

Art Director

Ben Wolan


Rick Herrera

Agency Producer

Weldon Lee Anne
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