The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2008 One Show - Advertising

Mercedes-Benz G-Class "Terrains"

Agency Jung von Matt AG / Hamburg

Client Daimler AG


Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

Annual ID


2008 Awards

Total Points: 5



Art Director

Hisham Kharma


Sergio Penzo

Agency Producer

Philipp Wenhold
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