The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2008 One Show - Advertising

The First Underwear Models with Email Contact

Agency Spillmann/Felser/Leo Burnett / Z├╝rich

Client Migros-Genossenschafts-Bund


Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

Annual ID


2008 Awards

Total Points: 5



Production Company

Chocolate Film Derdiyok

Art Director

Tabea Guhl


Serge Hoeltschi


Serge Hoeltschi
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