The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2008 One Show - Advertising


Agency WRC New Zealand Limited / Auckland

Client Smirnoff


Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign

Annual ID


2008 Awards

Total Points: 5



Information Architect

Friday O'Flaherty
Rebekah Hendrickson

Agency Producer

Philippa Warhaft

Content Strategist

Jason Clapperton
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