The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2008 One Show - Advertising

Earth Hour

Agency Leo Burnett / Sydney

Client World Wildlife Fund


Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign

Annual ID


2008 Awards

Total Points: 10



Art Director

Michael Spirkovski


Grant McAloon

Creative Director

Mark Collis

Content Strategist

Mark Pollard

Digital Artist / Multimedia

Kieran Ots
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