The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2008 One Show - Advertising

Hatch an egg campaign

Agency Ã…kestam Holst / Stockholm

Client Playground

Category

Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign

Annual ID

08486A

2008 Awards

Total Points: 5

Merit

Credits

Writer

Hanna Bjork

Illustrator

Olov Oqvist

Photographer

Carl-Johan Paulin
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