The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2008 One Show - Advertising

Fresh - Metaphors

Agency DDB / Auckland

Client SKY Television


Integrated Branding / Integrated Branding Campaign

Annual ID


2008 Awards

Total Points: 5



Production Company

Film Construction

Creative Director

Toby Talbot


Mat Baker

Agency Producer

Chloe Sutherland
Judy Thompson
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