The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2008 One Show - Advertising


Agency McCann Worldgoup SF & T.A.G./AKQA / San Francisco

Client Microsoft XBOX Halo 3


Integrated Branding / Integrated Branding Campaign

Annual ID


2008 Awards

Total Points: 75

Best of Show
Gold Pencil


Production Company

GO Film

Agency Producer

Hannah Murray
Vince Genovese
Nancy Cardillo
Larry Ewing
David White
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