The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2008 One Show - Interactive

Agency AKQA & McCann SF/T.A.G. / San Francisco

Client Xbox


Microsites / Product-Specific Subsites

Annual ID


2008 Awards

Total Points: 10



Production Company

Larry Ewing
Stan Winston Studios
New Deal Studios

Agency Producer

Nancy Cardillo
Kirk Kepley
Hannah Murray (Testimonials)
Vince Genovese (Testimonials)
Nicole Biondi
Hyan Kim
Jason Welch

Digital Artist / Multimedia

Caio Lazzuri
Matthew Law
Rian Devos
Jason Gatt

Music / Sound

Richard Devine


Patrick Strader
Paul Liszewski
Thomas Ko
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