The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2008 One Show - Interactive

Yaris XBox Live Arcade Game

Agency Saatchi & Saatchi LA / Torrance

Client Toyota Motor Sales, USA, Inc.

Category

Brand Gaming / Offline

Annual ID

08196N

2008 Awards

Total Points: 5

Merit

Credits

Production Company

Backbone
Microsoft

Art Director

Sam Bergen

Writer

Sam Bergen

Agency Producer

Lee Matsunami

Designer

Nick Luckett

Creative Director

Peter Kang
ECD Harvey Marco
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