The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2008 One Show - Interactive

Agency AKQA / London

Client Smirnoff


Mobile Advertising / Single

Annual ID


2008 Awards

Total Points: 5



Art Director

Andy Hsu
Seth Rementer

Creative Director

Damian Classens


Karen Bruzzo

Agency Producer

Jordan Berkowitz
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