The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2008 One Show - Interactive

Nike AF1 Mobile

Agency R/GA / New York

Client Nike


Mobile Advertising / Single

Annual ID


2008 Awards

Total Points: 5



Production Company

Sunny Nan


Steve Caputo

Agency Producer

Reshma Taufiq

Creative Director

Richard Ting
Joseph Cartman

Information Architect

Yu-Ming Wu
Andres Jimenez


Nick Coronges
Matthias Hader
Michael Piccuirro
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