The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2008 One Show - Interactive

NIKEiD - if you were a boy,

Agency beacon communications k.k. / Tokyo

Client Nike Japan


New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

Annual ID


2008 Awards

Total Points: 10



Production Company

Takeshi Fukuda (Film Producer)
Yasuhiro Yamanaka (Chief Film PM)
Toshihiro Tomioka (Film PM)
Shikiho Yanagida (Film PM)
Takahiro Konomi (Camera)
TYO Productions Inc. (Film)


Naoki Ito

Agency Producer

Shunsuke Kakinami
Hideki IDA
Mitsuhiro Minowa (Client Director / Client Supervisor)
Kazuhito Tsumo (Client Supervisor)

Content Strategist

Shunsuke Kakinami (Acount Planner)

Information Architect

Toru Terashima

Music & Sound

Reiji Kitazato (Film)
Takeo Yatabe (Web)
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