The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2008 One Show - Interactive

Close Encounters - Augmented Reality

Agency Saatchi & Saatchi NZ / Auckland

Client Wellington City Zoo

Category

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

Annual ID

08242N

2008 Awards

Total Points: 5

Merit

Credits

Art Director

Tim Huse
Debs Gerrard

Agency Producer

Farah Iqbal

Information Architect

Hit Lab NZ
The Hyperfactory -
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