The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2008 One Show - Interactive

MINI Clubman. The other test-drive.

Agency Interone Worldwide GmbH / Munich

Client BMW Group


Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

Annual ID


2008 Awards

Total Points: 5




Stefan Schulz

Creative Director

Silke Gottschalck

Content Strategist

Steffen Staeuber
Manuel Hauslaib
Jason Schiess


Patrick Decaix
Wolfgang Mueller
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