The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2008 One Show - Interactive

adidas ¨C THE ROOK ¨C Campaign

Agency Ogilvy Shnghai / Shanghai

Client adidas


Integrated Branding Campaign / Interactive Only

Annual ID


2008 Awards

Total Points: 10

Bronze Pencil


Production Company

Menfond Electronic Art
Victor Wong
Connie Lui
Garrett Lam


Marcus Wagner

Creative Director

Johan Vakidis
Gunnar Menzel


Steven Calcote

Information Architect

Ming Xie
Remington Ji


Weibin Zhou
Jack Xu

Content Strategist

Maria Sala
Eddie Chou
Thijs Jacobs
Sascha Engel

Digital Artist / Multimedia

Bright Yu
Share To

Related Awards





Follow Us