The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2008 One Show - Interactive

adidas ¨C THE ROOK ¨C Campaign

Agency Ogilvy Shnghai / Shanghai

Client adidas

Category

Integrated Branding Campaign / Interactive Only

Annual ID

08072N

2008 Awards

Total Points: 10

Bronze Pencil

Credits

Production Company

Menfond Electronic Art
Victor Wong
Connie Lui
Garrett Lam

Writer

Marcus Wagner

Creative Director

Johan Vakidis
Gunnar Menzel

Director

Steven Calcote

Information Architect

Ming Xie
Remington Ji

Programmer

Weibin Zhou
Jack Xu

Content Strategist

Maria Sala
Eddie Chou
Thijs Jacobs
Sascha Engel

Digital Artist / Multimedia

Bright Yu
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