The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2008 One Show - Interactive

NiKE iD Studio London

Agency AKQA / London

Client Nike


Integrated Branding Campaign / Interactive and Non-Interactive

Annual ID


2008 Awards

Total Points: 10

Bronze Pencil


Creative Director

Daniel Bonner

Information Architect

Rob Gilks


Dave Wiltshire

Content Strategist

Niku Banie
Ben Milligan
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