The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

1991 One Show - Advertising

Agency Cliff Freeman & Partners / New York

Client Hills Department Stores


Consumer Television / Consumer Television :24 and Under: Campaign

Annual ID


1991 Awards



Production Company

Firehouse Films
Story Piccolo Guliner

Art Director

Donna Weinheim
Steve Miller


Donna Weinheim
Andy Spade
Cliff Freeman

Agency Producer

Anne Kurtzman


Mark Story
Peter Lauer
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