The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2002 One Show - Advertising

Beetle Hardhat

Agency Arnold Worldwide / Boston

Client Volkswagen of America


Collateral Advertising / Trade B/W or Color Any Size: Campaign

Annual ID


2002 Awards

Total Points: 15



Art Director

Don Shelford


Jeff Mermelstein

Creative Director

Ron Lawner
Alan Pafenbach

Account Executive

Michael Shonkoff
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