The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2002 One Show - Advertising

Lance Armstrong, Palm Trees, Sand, Skiers

Agency Fallon / Minneapolis

Client Sports Illustrated

Category

Collateral Advertising / Collateral Posters: Campaign

Annual ID

02038A

2002 Awards

Total Points: 10

Bronze Pencil

Credits

Art Director

Steve Driggs

Writer

Greg Hahn

Creative Director

David Lubars
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