The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2002 One Show - Advertising

Lance Armstrong, Palm Trees, Sand, Skiers

Agency Fallon / Minneapolis

Client Sports Illustrated


Collateral Advertising / Collateral Posters: Campaign

Annual ID


2002 Awards

Total Points: 10



Art Director

Steve Driggs


Greg Hahn

Creative Director

David Lubars
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