The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

1992 One Show - Advertising

Agency Wieden+Kennedy / Portland

Client Nike


Consumer Television / Consumer Television Over :30 Single

Annual ID


1992 Awards

Silver Pencil


Production Company

Pytka Productions

Art Director

Darryl McDonald


Jim Riswold


Joe Pytka

Agency Producer

Derek Ruddy
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