The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

1992 One Show - Advertising

Agency Chait/Day/Mojo / New York

Client Reebok

Category

Consumer Television / Consumer Television :30/:25 Single

Annual ID

92092T

1992 Awards

Gold

Credits

Production Company

Lucas Films
Industrial Light & Magic

Art Director

Steve Sweitzer

Writer

Dick Sittig
Bob Rice

Director

Barry Sonnenfeld

Agency Producer

Kathi Calef
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