The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2002 One Show - Advertising


Agency Agulla & Baccetti / Buenos Aires

Client HSBC La Buenos Aires Insurance


Consumer Television / Consumer Television Over :30 Single

Annual ID


2002 Awards

Total Points: 25

Gold Pencil


Production Company

La 4 Films

Creative Director

Alberto Ponte
Sebastian Wilhelm


El Chirlo

Agency Producer

Hernan Carnavale

Music / Sound

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