The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2002 One Show - Advertising

Husband & Wife/Father & Son/Fellow Workers

Agency Dentsu / Tokyo

Client Otsuka Pharmaceutical


Consumer Television / Consumer Television Over :30 Campaign

Annual ID


2002 Awards

Total Points: 10



Production Company

Dentsu Tec Inc.

Agency Producer

Naohiko Iwai
Hiroshi Oba


Shinji Yokota

Creative Director

Ryo Honda
Nobuhiro Nakaji
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