The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

1993 One Show - Advertising

Agency Wieden+Kennedy / Portland

Client Nike


Television / Television Consumer Over :30 Campaign

Annual ID


1993 Awards



Production Company

Pytka Productions
Propaganda Films

Art Director

Darryl McDonald
Michael Prieve


Jim Riswold

Agency Producer

Donna Portaro
Bill Davenport
John Adams


Joe Pytka
David Fincher
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